As your organization’s sales leader, it’s on you to deliver the revenue growth that will take your company to the next level. You and your team need to close more deals, faster.

But to climb that hill you’ve got to scale. Deals can’t get hung up on technical questions. Users need to feel connected to the product in your first meetings, and you’re not going to have product managers in every call.

You need the right people. People who know your product, who get your users, and who are passionate about getting it to the people who need it.

Those are presales professionals. The technical counterparts to your sales reps, they are the people who connect with users, show your product at its best, have ready answers to technical questions, and keep deals moving.